Affiliation Benefits

Outlined below is an overview of the current affiliation benefits of the AA Quality Assured (AAQA) programme from both a group head office and individual business perspective:

Quality Management Systems (QMS)

  • Quality Standards that stipulate various minimum requirements across a number of operational areas i.e. facility standards, tools and equipment, aspects of the Occupation Health and Safety Act (OHS Act), staff qualifications and administrative procedures, amongst others.
  • Consumer-driven CSI surveys to assess consumer satisfaction with the performance of the AAQA Affiliate products and services.

AA Brand Endorsement

  • Based on the above QMS system the AA endorses your business through an AAQA corporate identity programme which currently comprises an AAQA flag, an AAQA accreditation certificate, AAQA code of conduct material as well as AAQA vehicle and shop front window decals.

AA Brand Awareness (Marketing Communication)

  • AAQA market awareness through the AA’s brand marketing activities.
  • AA website business directory listing of AAQA Affiliates.
  • AA Facebook business directory listing of AAQA Affiliates.
  • Direct marketing to the AA Member base via a monthly newsletter.
  • Ad-hoc awareness (general AAQA advocacy) through available marketing communication channels i.e. editorial coverage, radio etc.
  • Participation in the AA’s loyalty programme, Mobility.
  • Ad-hoc referrals via the AA’s Call Centre.
  • Indirect quality awareness through the AAQA Travel accreditation.
  • Opportunity to provide industry-specific editorial input to the AA’s ongoing motoring advocacy programme with consumers.

Business Support

  • In support of the business’ regional marketing efforts, AAQA Affiliates receive a number of AAQA branded artwork layouts, ensuring that the advertising is uniform and consistent to the market.
  • A certified (attorney’s) legal advice hotline that can provide information and advice relating to a broad spectrum of automotive industry and consumer issues e.g. the Consumer Protection Act 2008.
  • Support relating to resolving customer complaints.
  • Discounted access (10%) to the AA’s FET Colleges in Johannesburg and Cape Town.  The Colleges offer the following, Merseta accredited trade qualifications on an apprenticeship basis: motor mechanic, diesel mechanic and automotive electrician.  It is also a decentralised trade test centre and additionally offers Section 28 Trade Test preparation. Furthermore it can offer various tailored skill programmes as needed.

     CLICK HERE to find out more or to contact the Colleges.

Value Added

  • Potential to participate in the AA’s Insurance prospecting programme.  The programme is managed through AA Insurance and pays a fee for each successful Affiliate insurance lead that is converted into a sale by the AA Insurance Call Centre.  Payment is automatic and a report is provided.
  • Participation in the AA’s loyalty programme, Mobility.
  • Potential to participate in the AA’s Affiliate Programme.  The programme is focused at businesses that own a website or blog and pays a commission for each successful AA Membership sale that is generated through your leads. Payment is automatic.

     CLICK HERE to find out more.