There are over 18 000 people that travel to the annual weekend long Oppikoppi music festival, that will take place from 5-8 August. With so many travellers on the road and potential emergencies that may occur, who better to get them out of sticky road situations than us, the leader in emergency roadside assistance?
We will have branded AA vehicles along the routes leading to the festival in order to provide roadside assistance. There will also be AA branded directional signage along the roads to direct motorists to the festival venue.
As there are no showers at the festival, we are encouraging people to sign up for AA Membership, in return for a hot shower and a gift bag, as well as rewarding our current valued AA Members, who simply need to show us their AA Membership card and then too can enjoy a hot shower.
This campaign will entrench the AA brand in the minds of the youth and this could lead to a potential future relationship.